Dear User/Telemarketer,
We would like to bring to your attention the recent TCCCPR 2018 Guidelines. As per TRAI’s instructions, With effective from November 1, 2024, all SMS sent from Principal Entities must be traceable. Any SMS where the chain of telemarketers is not clearly defined or does not match will be rejected.
Key Requirements and Timelines:
- Starting from October 22, 2024, all Principal Entities will be required to define their Telemarketer (TM) on the Airtel DLT portal.
- Telemarketers (TM) must then either:
- Define whether they themselves are acting as the Telemarketer Delivery (TMD) with a direct connection to the Telecom Service Provider (TSP), or
- Select another TM who will further define their role as TMD or select an additional TM in the chain.
Approval Process:
- Once the entire PM -> TM -> TM -> TMD chain is defined, both the TM and TMD must approve the chain.
- The TMD must then hash the entire workflow to ensure compliance during SMS submission for DLT scrubbing.
SMS Delivery and Scrubbing Compliance:
- When sending an SMS, the TMD is required to submit the complete telemarketer chain for verification.
- If the submitted chain matches the predefined workflow on the DLT platform, the SMS will be delivered. If there is a mismatch, the DLT scrubbing process will fail, and the SMS will not be sent.
For More detail please call us at : 9907922122