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DLT operators in India regarding Bulk SMS regulations

Key 2025 DLT Updates for Bulk SMS
📢 Key 2025 DLT Updates for Bulk SMS

1. Mandatory Header Suffixes (Effective May 6, 2025) All SMS headers now include a suffix to indicate message type:

  • -P for Promotional

  • -S for Service (Implicit)

  • -T for Transactional

  • -G for Government (TRAI-exempted) This helps recipients instantly identify the nature of the message.

2. No Free-Text Messages Allowed Every SMS must match a pre-approved template. Dynamic content is allowed only within {#var#} placeholders.

3. Consent Management is Mandatory Promotional messages can only be sent to users who have explicitly opted in. Consent records must be maintained and auditable.

4. Stricter Penalties for Non-Compliance

  • Messages from unregistered headers or templates are instantly blocked.

  • Fines range from ₹1,000 to ₹10,000 per violation.

  • Repeat offenders risk blacklisting.

5. DLT Registration Still Mandatory All businesses must register on a DLT portal (e.g., Jio, Airtel, Vi) to send any kind of bulk SMS—promotional, transactional, or service.

6. Improved Transparency & Delivery Rates The suffix system and template enforcement aim to reduce spam, boost trust, and improve delivery rates for legitimate businesses.

💰 Updated SMS Pricing (2025)

Message Type TRAI Fee Operator Fee (Approx.) Total per SMS
Promotional ₹0.025 ₹0.10 – ₹0.15 ₹0.125 – ₹0.175
Transactional ₹0.025 ₹0.15 – ₹0.20 ₹0.175 – ₹0.225
Service (Explicit) ₹0.025 ₹0.12 – ₹0.18 ₹0.145 – ₹0.205
* Prices are subject to change without notice. Pricing and availability may vary.

Note: Charges are per 160-character segment.

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