What are the TRAI Guidelines for Variable Tagging and CTA Whitelisting?
The Telecom Regulatory Authority of India (TRAI) has issued guidelines to regulate the practice of sending unsolicited commercial communications (UCCs) through telecommunications networks. These guidelines aim to protect consumers from unwanted messages and provide transparency regarding the origin and purpose of such communications.
Why are these guidelines important?
These guidelines are important because they protect consumers from unwanted messages and spam. They also provide transparency regarding the origin and purpose of UCCs, reduce the nuisance caused by unsolicited messages, and promote responsible marketing practices.
Q. What CTA Whitelisting error code comes while sending bulk sms?
A. When sending bulk SMS in India via DLT platforms, error code 701 is commonly triggered if your message contains a non-whitelisted Call-To-Action (CTA) element.
Q. Do we to whitelist CTAs on multiple DLT Portals?
A. No, just whitelist on any one DLT.
Q. CTA (URLs and Callback Numbers) of static SMS part should also be whitelisted on DLT?
A. Yes
Q. What are the consequences of not complying with CTA whitelisting?
A. Any message containing non-whitelisted CTA will be REJECTED by Telecos
Q. Are redirection URLs allowed?
A. Yes, via Short URL mechanism
Q. Which Headers Type allowed for Short URL?
A. Only Alpha and Alphanumeric Headers allowed by DLT and Numeric Headers are not allowed.
Q. Is Header part of Short URL Case Sensitive?
A. There is conclusion on this, hence we recommend to ensure Case Sensitive while Whitelisting and while passing in SMS content
Q. What is the expiry time of the short url?
A. The default expiry time of the short url is 1 Year.
Q. Dynamic URL should end with Question Mark?
A. Yes, Dynamic URL Must end with a question mark (?).
Q. Do Subdomain URLs need to be uploaded separately?
A.Yes
Q. Are IP based URLs allowed to be uploaded?
A. No, only Domain Name based URLs (www.xyz.com) are allowed.
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