📢 New TRAI Rule for SMS Transparency!
Have you noticed a change in SMS headers lately?
TRAI has introduced a new update to enhance clarity & security in business messaging.
Now, SMS headers include a suffix denoting the message type:
🔹 P = Promotional
🔹 S = Service
🔹 T = Transactional
🔹 G = Government
This rule follows DLT reforms, replacing random short codes with brand-specific headers for clear identification. The new format combines:
✅ Operator & Circle Code (AD)
✅ Brand Header (ABCXYZ)
✅ Service Category Suffix (S)
Like : AD - Airtel Delhi , Brand Header - HDFCBK , Services Suffix - S (Services)
The goal? Greater transparency, fraud prevention & improved user experience in SMS communication!
#TRAIUpdate #DLTRegistration #SMSHeaders #BusinessMessaging #SecureCommunication #BulkSMS #DLTSupport #MarketingStrategy