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How to create PE TM Chain Binding process with all DLT Platform

Greeting From SMSGATEWAYHUB!

This is to inform you about the recent implementation of TRAI direction regarding Principal Entities (PE) and Telemarketer (TM) Chain Binding for traceability of SMS delivery.

As per TRAI's direction, all Principal Entities (PEs) are required to disclose the complete chain through which their SMS communication is sent. This includes all involved Registered Telemarketers (RTMs). With effect from 01st December 2024, messages will not be allowed if the chain of Telemarketers are not defined.

PE-TM Chain Binding Workflow

Principal Entity (PE) → Telemarketer-Aggregation Function (AF) (If there is any aggregator is the chain) → Telemarketer-Delivery Function (DF) (Here SMSGATEWAYHUB is TM DF) → OAP (Operator)

Action Required – For PE customers

  1. Log in to your respective DLT portal.
  2. Click on the "Chain" option available on the dashboard. Every operator will have similar options to define the chain process “Create new request”
  3. Enter SMSGATEWAYHUB TECHNOLOGIES PVT LTD as the Telemarketer or can enter the TM ID (1302157243747322354) and submit the request.
  4. SMSGATEWAYHUB as the Telemarketer (TM-DF) will approve the request on DLT.
  5. After TM-DF approval, the request goes back to the PE for final confirmation. The PE must log in to their PE account and approve the PE-TM chain. Once approved, the chain is finally completed!

Action Required – For Aggregator/Reseller Customers

  1. Principal Entity (PE) will select you as Telemarketer Aggregator (TM-AF) while creating the New Request.
  2. Then you need to select SMSGATEWAYHUB as the Telemarketer Delivery (TM-DF) or can enter the TM ID (1302157243747322354) and submit the request.
  3. SMSGATEWAYHUB as the Telemarketer (TM-DF) will approve the request on DLT.
  4. After TM-DF approval, the request goes back to the PE for final confirmation. The PE must log in to their PE account and approve the PE-TM chain. Once approved, the chain is finally completed!

    Here are the help docs of DLT portals:​

    Airtel: PE-TM Binding-Airtel.pdf
    Jio (TrueConnect): PE-TM Binding-JIO.pdf
    Vi (VILPower): PE-TM Binding-VIL.pdf
    PingConnect: PE-TM Binding-QTL.pdf
    Tata: PE-TM Binding-TATA.pdf


    Note: TRAI Directions for reference please. 

    TRAI direction dated 28.10.2024: https://www.trai.gov.in/sites/default/files/Direction_28102024.pdf

    TRAI direction dated 20.08.2024: https://www.trai.gov.in/sites/default/files/Direction_20082024.pdf

    TRAI direction dated 16.02.2023: https://www.trai.gov.in/sites/default/files/Direction_16022023.pdf

Should you encounter any challenges and/or obstacles during the process, please do not hesitate to email support@smsgatewayhub.com for support and/or assistance. 

Thank you for your immediate attention and cooperation in this matter. 

Thank you for choosing us!

Best regards,
SMSGATEWAYHUB TECHNOLOGIES PVT LTD

#TRAI #TCCCPR2018 #DLTPlatform #ComplianceNotification #smsgatewayhub

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