Important Update from JIO on 30-Nov-2021
Of late, we have been receiving a large number of UCC complaints from DND-registered subscribers for receipt of promotional messages from Service headers.
Investigations into this issue suggest that some Principal Entities have got templates registered with multiple variables and/or vague content, which are being manipulated/misused into sending otherwise-restricted promotional/inappropriate/fraudulent messages.
In view of the above, we request you to review all your service templates registered on our DLT platforms, and edit/block those which are promotional (even partially) in nature or have variables that may be used for sending promotional/inappropriate/fraudulent messages.
We will be reviewing ALL service content templates registered on our DLT platform and will blacklist templates, which do not adhere to their stated purpose/classification, with or without prior notice to you. We shall also be blocking/blacklisting templates which are reported as promotional/inappropriate/fraudulent in customer complaints, or identified through our UCC-Detect mechanisms or reported by regulators/law enforcement agencies, as the case may be, with immediate effect.
This is for immediate needful action at your end so that this review exercise does not impact your business/customer communications.