Important communication for Principal Entity | High Importance

Dear Customer,

This is in continuation to the trailing mail.

We would like to inform you that scrubbing  on Service Explicit messages for consent on DND registered numbers may start from 00:00 hrs of Feb 08, 2022 (night of Feb 07, 2022) and allowing them to be sent only to those DND registered customers whose consent has been recorded in the DLT platform.

Logic for Scrubbing is represented below for your understanding:

 SMS Type Fully Block Promo Block Partial Block (Categories/day/mode/time) Non DND Consent
Promotional Block all day Block all day As per subscriber preference Block 9pm-10am Allowed
Service Explicit Block all day Block all day Block all day Allowed – 24 Hrs Allowed

With Regards,


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