Service Explicit Message Content Type

As a part of DLT registration, the message content that you want to send to your customers must now be registered on the DLT portals.

Service implicit messages refer to the SMSes that are generated to you as the customer after consent is received by you to send these messages. These will be sent to you only after a thorough verification process, checking that you have in fact approved such messages to be sent to you. These messages will also record your consent for future such communications.

The message content must contain the Brand name of the registered principal entity within the message body.


  • Messages to the existing customers recommending or promoting their other products or services.

Examples for templates:

Actual message

Required template format

Hi, in order to best serve you and others, could you click on to share your meeting experience with Motilal Oswal

RM Raju Saha on 22

Hi, in order to best serve you and others, could you click on {#var#} to share your meeting experience with Motilal Oswal {#var#}

When registering your content template, there are a few "best practices" and good to know information to keep in mind:

  • 2 or more spaces are not supposed to use between 2 words, before word or afterword.
  • All special characters (found on the keyboard) are allowed, except < and > symbols.
  • The variable format is {#var#} which is case sensitive.
  • Or variable can be inserted by clicking the radio button (insert variable) above text box
  • Trans/Service category messages should have variables mandatorily.
  • Promo category can have complete fixed content or with variable part
  • There is no limitation in no. of variables per message.
  • Values like amount, date, a/c no, merchant names, OTP, codes, URL, customer names, card type, etc. need to be replaced with variables.
  • In case trying to upload same template, portal would show an error as "Template Message already registered (Template Name - ****)"
  • A single SMS has a character limit of 160 characters. If your message exceeds the limit, an alert is shown on the screen allowing you to continue typing the message beyond the character limit. This message will count for 2 or more SMS
  • Each variable can consist of up to 30 characters.

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