Service Implicit Message Content Type

As a part of DLT registration, the message content that you want to send to your customers must now be registered on the DLT portals.

Service implicit messages are the ones that are generated because you have initiated a transaction with a company and do not have any promotional content or implications. These are purely business or transaction-related. 

The message content must contain the Brand name of the registered principal entity within the message body.


  • Confirmation messages of Net-banking and credit/debit card transactions.

  • Product purchase confirmation, delivery status etc. from e-comm websites

  • Customers make payments through Payment Wallet over an E-Commerce website/mobile app and an OTP is sent to complete the transaction.

  • OTPs required for e-comm website, app logins, social media apps, authentication/verification links, securities trading, Demat account operations, KYC, e-wallet registration, etc.

  • Messages from TSP/ISP.

  • Periodic balance info, bill generation, bill dispatch, due date reminders, recharge confirmation (DTH, cable, prepaid electricity recharge, etc.)

  • Delivery notifications, updates, and periodic upgrades.

  • Messages from retail stores related to the bill, warranty, school attendance/transport alerts.

  • Messages from hospitals/clinics/pharmacies/radiologists/pathologists about registration, appointment, discharge, reports.

  • Confirmatory messages from app-based services.

  • Govt/DOT/TRAI mandated messages.

  • Service updates from car workshops, repair shops, gadgets service centers.

  • Directory services like Justdial, yellow pages.

  • Day-end/month-end settlement alerts to securities/Demat account holders.

Examples for templates:

Actual message

Required template format

Thank you for using EMI Facility on your IDBI Bank Credit Card 4***3495

EMI request for Rs. 25000.00 executed on 01/07/2019

Thank you for using EMI Facility on your IDBI Bank Credit Card {#var#}

EMI request for {#var#} executed on {#var#}

YES BANK - Your new bill for BESCOM Bangalore - account 0842948000   for Rs 4339.00 could not get scheduled because autopay limit is less than

the bill amount.

YES BANK - Your new bill for {#var#} - account {#var#} for Rs {#var#} could not get scheduled because autopay limit is less than the bill


When registering your content template, there are a few "best practices" and good to know information to keep in mind:

  • 2 or more spaces are not supposed to use between 2 words, before word or afterword.
  • All special characters (found on the keyboard) are allowed, except < and > symbols.
  • The variable format is {#var#} which is case sensitive.
  • Or variable can be inserted by clicking the radio button (insert variable) above text box
  • Trans/Service category messages should have variables mandatorily.
  • Promo category can have complete fixed content or with variable part
  • There is no limitation in no. of variables per message.
  • Values like amount, date, a/c no, merchant names, OTP, codes, URL, customer names, card type, etc. need to be replaced with variables.
  • In case trying to upload same template, portal would show an error as "Template Message already registered (Template Name - ****)"
  • A single SMS has a character limit of 160 characters. If your message exceeds the limit, an alert is shown on the screen allowing you to continue typing the message beyond the character limit. This message will count for 2 or more SMS
  • Each variable can consist of up to 30 characters.

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