What is AD, LM, QP, VM, JX in Sender id in india Know Your SMS: Prefix Codes Explained for Smarter Messaging

Did You Know SMS Prefix & Suffix Codes with STPL
Prefixes like AD, JX, VM, etc., in SMS Sender IDs indicate the telecom operator and the geographic location of the infrastructure used to deliver the message. For example, AD-STPL means the SMS was sent via Airtel's Delhi infrastructure.


📡 Understanding SMS Sender ID Prefixes

When you receive an SMS from a business or service, the Sender ID often includes a prefix like AD-, JX-, VM-, etc. These prefixes are not random—they carry specific meaning about the telecom operator and the location of the infrastructure used to deliver the SMS.

🔠 Prefix Structure

Each prefix has two characters:

  • First character → Telecom Operator
  • Second character → Location of the operator’s infrastructure

🏢 Telecom Operator Codes

Code Operator
A Airtel
B BSNL
I Idea Cellular
J Reliance Jio
M MTNL
R Reliance Communications
T Tata Teleservices
V Vodafone
C, Q Videocon

📍 Location Codes

Code Location
A Andhra Pradesh
S Assam
B Bihar
D Delhi
G Gujarat
H Haryana
I Himachal Pradesh
J Jammu & Kashmir
X Karnataka
L Kerala
K Kolkata
Y Madhya Pradesh
Z Maharashtra
M Mumbai
N North East
O Orissa
P Punjab
R Rajasthan
T Tamil Nadu
E Uttar Pradesh (East)
W Uttar Pradesh (West)
V West Bengal

📌 Example Interpretation

  • AD-STPL → Sent via Airtel using Delhi infrastructure
  • JX-STPL → Sent via Jio using Karnataka infrastructure
  • VM-ICICIB → Sent via Vodafone using Mumbai infrastructure

🛠 Why It Matters

  • Helps trace message origin for compliance and troubleshooting
  • Useful for DLT registration audits and telecom routing analysis
  • Adds transparency to enterprise SMS delivery

https://crm.smsgatewayhub.com/knowledge-base/article/trai-compliance-alert-new-sms-rules-from-may-6-2025

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