This document explains different type of Headers with examples.
“Header” means an alphanumeric string of maximum eleven characters or numbers
assignedto an individual, business or legal entity under these regulations to send
commercial communications;
PROMOTIONAL
Headers that can be used for sending Promotional messages fall under
PROMOTIONAL type. “Promotional messages” means commercial communication
message for which the senderhas not taken any explicit consent from the intended
Recipient to send such messages;
“Promotional voice call” means commercial communication voice call for which
the Senderhas not taken any explicit consent from the Recipient to make such voice
calls to him;
Header (6 numeric): 565690, 787878, 987123, 555555, etc.
Promotional Headers should start with the number that matches with the category
(as per DND Preferences).
1. Banking/Insurance/Financial products/ credit cards/Central/State Government Departments - Ex: 123890, 154987
2. Real Estate - Ex: 234567, 264789
3. Education - Ex: 397134, 321456
4. Health - Ex: 467931, 444654
5. Consumer goods and automobiles - Ex: 582974, 564123
6. Communication/Broadcasting / Entertainment/IT - Ex: 631469, 693147
7. Tourism and Leisure - Ex: 789456, 714369
8. Food and Beverages, Real Estate - Ex: 896321, 816934
0 (Zero) Others – Category that doesn’t appear in 1-8 - Ex: 012389, 098654
OTHER
Headers that can be used for sending Transactional, Service message fall
under OTHER type. Same Header can be used against above two type of
messages. All These Headers are Case Sensitive and should be registered in
Capital letters.
Header (6-alpha): SMSGTY, STPL, DLTDLT, HDFCBK.. etc
Transactional: “Transactional message” means a message triggered by a
transaction performed by the Subscriber, who is also the Sender’s customer,
provided such a message is sent within thirty minutes of the transaction being
performed and is directly related to it.
Provided that the transaction may be a banking transaction, delivery of OTP,
purchase of goods or services, etc.
Ex: TRHDFC,
“Service message or Service Call” means a message sent to a recipient or voice
call made to recipient either with his consent or using a template registered for the
purpose, the primary purpose of which is-
(1) to facilitate, complete, or confirm a commercial transaction that the recipient
has previously consented to enter into with the sender; or
(2) to provide warranty information, product recall information, safety or security
information with respect to a commercial product or service used or
purchased by the recipient;
to provide—
(A) notification concerning a change in the terms or features of; or
(B) notification of a change in the recipient’s standing or status with
respect to; or
(C) at regular periodic intervals, account balance information or other
type of account statement with respect to, a subscription,
membership, account, loan, or comparable ongoing; or
(D) commercial relationship involving the ongoing purchase or use by
the recipient of products or services offered by the sender; or
(E) information directly related to an employment relationship or
related benefit plan in which the Recipient is currently involved,
participating, or enrolled; or
(F) information relating to delivery of goods or services, including
product updates or upgrades, that the recipient is entitled to
receive under the terms of a transaction that the recipient has
previously consented to enter into with the sender;
OTHER – Govt.
Only Govt. entities can register these Headers that can be used for sending
Transactional and Service messages.
Header (3 to 9 numeric and should start with 1): 1444, 19898, 15555, 19090909,
etc.
Refer Document