Introduction
Effective and efficient communication is one of the key factors that drive thriving businesses and organizations. In the education industry, schools and colleges can utilize bulk SMS solutions as their main communication channel to reach out to parents and students concerning any relevant information that may affect the learning outcomes.
Why Use Bulk SMS?
Educational institutions should add bulk messaging to their marketing mediums because it is one of the few channels with a high delivery and open rate. Because of the personal nature of SMS, schools are assured messages will never go unnoticed. For example, messages like children’s attendance, ward performance, behavior, and upcoming events may help keep parents involved in their wards’ education while staying up-to-date.
Types of Bulk SMS Messages Schools Can Send
There are different types of messages schools can send out to parents to keep them informed about their ward’s education or school activities. Here are a few examples:
- Terminal Assessment Reporting: Schools can employ bulk SMS services to notify parents of their ward’s assessment for the end of the academic semester.
- Ward Attendance: When a pupil is absent, schools can use SMS to inform guardians about their ward’s absence.
- Bad Weather or Emergencies: Schools can use SMS to alert parents on emergencies in school or when there is a severe weather condition that may affect closing or opening times.
- Fee Reminders: Schools can use bulk SMS to remind parents of their ward’s upcoming fees.
- School Reopening Messages: Send all information regarding school reopening dates and schedules via SMS before the beginning of the academic year to keep parents aligned with the dates and any other changes.
Benefits of Using Bulk SMS
- Real-Time Communication: Bulk SMS instantly allows educational institutions to communicate with students, parents, and staff.
- Cost-effective Communication Solution: Bulk SMS costs are relatively lower than sending individual messages to teachers, parents, and students.
- Personalization and Customization of Messages: Bulk SMS templates can be customized to ensure the messages resonate with the recipients.
- Increased Attendance and Engagement: Bulk SMS can help educational institutions increase student attendance and engagement.
- Timely Notifications and Alerts: Educational institutions can send bulk SMS alerts to students, parents, and staff members in case of emergencies or unexpected events.
Conclusion
In conclusion, Bulk SMS in the field of education provides a variety of services such as Transactional SMS, Promotional SMS, Voice SMS, Bulk email etc. These can be beneficial for educational institutes to deliver information like sending coursework information, fee dues, examination schedule, important notice and result notification. Therefore, Bulk SMS is a cost-effective and efficient way to reach out to students and parents.