Digital Consent Acquisition ( #DCA ) directions for businesses sending Application-to-Person ( #A2P ) messages and telemarketers.

The Telecom Regulatory Authority of India(TRAI) has taken a significant step towards enhancing data privacy and consumer convenience by introducing Digital Consent Acquisition ( #DCA ) directions for businesses sending Application-to-Person ( #A2P ) messages and telemarketers.

This move aims to streamline the process of managing #consentpreferences and ensure clear #communication between businesses and consumers.

The #DCA process offers a transparent approach, enabling consumers to have better control over their consent preferences and reducing the chances of receiving #unsolicitedmessages . By implementing these regulations, TRAI is combating unsolicited messages in India's telecom sector, ultimately improving the overall experience for both businesses and consumers.

As a professional in the industry, it's crucial to stay informed about TRAI's latest initiatives and ensure compliance with these regulations. By doing so, we can contribute to a more secure and consent-driven #digitalenvironment fostering trust and satisfaction among #consumers

TRAI's directions on #consentmanagement involve several key provisions aimed at improving the user experience and reducing #spam :

1. Digital Consent Acquisition (DCA):
TRAI has introduced a DCA system to streamline the process of obtaining and managing user consent for commercial messages.

2. Distributed Ledger Technology (DLT) Platform: The collected consent data will be shared on a #DLT #Platform, ensuring transparency and ease of management.
3. Whitelisted URLs and Call-back
Numbers: Only whitelisted URLs, APKs, OTT links, and call-back numbers will be used in consent-seeking messages to maintain security and authenticity.

4. Consent Revocation: The DCA process includes an option for users to revoke their consent at any time, giving them more control over the messages they receive.

5. Unified System: A #unified #digital platform will be developed for customers to provide and revoke their consent for promotional calls and messages, addressing the current lack of a centralized system.

6. Common Short Code: Access providers must use a common short code, beginning with 127, for sending consent-seeking messages to ensure standardization and ease of recognition.

7. Verification of Consents: The new system will enable telecom operators to verify the consents provided by businesses, ensuring the accuracy and legitimacy of the consent data.

8. SMS/Online Facility: Access providers must develop an SMS or online facility for customers to register their unwillingness to receive any consent-seeking messages.

These provisions collectively aim to combat spam and enhance the overall experience for both businesses and consumers in India's telecom sector.

Source By : https://www.trai.gov.in/sites/default/files/PR_No.118of2023.pdf

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