How to use SMS marketing to increase sales on Valentine’s Day? SMS powered with might be the answer if used wisely. Below you’ll find everything you need to know, examples of effective text messages, campaigns, and statistics from past years. Show some love with the SMS promotion!
It appears the beginning of the year is always calmer after a very great season and an increase in sales volume in December. Most businesses downturn in the first months of the year.
A great opportunity comes in February – on Valentine’s Day. Many customers are looking for gifts for their significant ones or are planning a date.
That’s why it’s time for time-bounded marketing! A bulk SMS is a tool worth considering because of its high read and delivery ratios. You can use it to inform your customers about the sale or an event.
Highly-effective SMS – hard data from the Valentines Day campaign
One of the biggest beauty stores in Poland used an SMS as a marketing tool on Valentine’s Day. Texts were sent to active customers (who bought perfumes last year) and participated in a customer loyalty program.
The promotion was only one day long. The clients got a 40% discount.
The results of the Valentines SMS campaign
- Delivery Rate: 91,41%
- Conversion Rate: 30,9
- An average shopping basket value: 52% higher than before
- Customer retention: 21,1%
The results of an SMS campaign like this prove that a well-tailored campaign is a tool for an effective increase in sales volume.