Bulk SMS for election campaign
Globally, politicians use SMS marketing tools to win the hearts and minds of voters. It doesn't matter if you're running for the highest office in the land or a local council seat - sending SMS online can reach millions of voters to propel your journey towards public office.
Using bulk SMS marketing for political campaigns
SMS marketing has higher open and engagement rates than email. We live in a mobile-first world, and political text campaigns reach voters in real-time to drive rally attendance, ramp up campaign donations, and remind supporters to head to the polls.
Let’s look at a few ways you can get the most out of bulk SMS marketing tools.
Keep supporters informed
Ensure supporters stay updated on campaign developments. Share event alerts for rallies, town hall meetings, and any media appearances. Delivering important announcements via text first creates an exclusive connection to your campaign.
Connect on important campaign issues
Mobilize your supporters around your big-ticket issues; communicate your stance on issues they care about. Bulk SMS marketing allows you to establish a direct line with voters - instead of social or traditional media, they're hearing your opinion on the things that matter most, and on a personal channel.
Multi-channel campaigns to drive sign-ups
Permission isn't only a legal requirement. Voters are inundated with mass political texts they never asked for. Don't pull a Palmer. Unsolicited text messages annoy voters and won't win you support at the polls.
Adopt a multi-channel approach to gaining subscribers and bring your website and digital channels into your SMS marketing sign-up strategy. Display SMS short codes on your website and social media platforms. It's a perfect way to get voters to opt-in to your messaging. You can also use short codes to allow supporters to easily donate to your campaigns.
A smart online SMS marketing strategy also makes the benefit clear for the voter with powerful calls to action. Do they get access to exclusive updates? Perhaps offer a private meeting with a popular candidate or a front-row seat at a major rally.
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