Price of Bulk SMS Increased in India: Impact on Businesses and Ways to Save Money

In India, the cost of sending bulk SMS has just increased by 25–30% as of August 1, 2023. Major telecom providers across the nation, including Airtel, Vodafone Idea, and Reliance Jio, have imposed this upward revision. The increased cost of SMS infrastructure and the rising demand for bulk SMS services are the reasons behind the price increase. Notably, bulk SMS is a popular marketing strategy used by companies to communicate with a large audience with a single message. Governmental organizations and educational institutions also frequently utilize bulk SMS to communicate important information to their constituents.

The price rise is anticipated to have a significant effect on companies who use bulk SMS for marketing. These companies will need to change their marketing budgets as a result of the increased costs, and others may decide to stop utilizing bulk SMS entirely.

There are ways for firms to cut costs on bulk SMS in spite of the price increase.

SMSGATEWAYHUB TECHNOLOGIES PVT LTD emerges as a fantastic choice for companies looking to send bulk SMS messages at a lesser cost in light of the recent pricing increase. SMSGATEWAYHUB, an SMS aggregator, provides BSNL routes because they are typically less expensive than other services. The company also offers a number of services, including analytics and reporting, to assist businesses in keeping track of the effectiveness of their bulk SMS campaigns.

SMSGATEWAYHUB TECHNOLOGIES PVT LTD offers a desirable option for companies looking for a dependable and affordable way to send bulk SMS messages. SMSGATEWAYHUB Services' BSNL routes and extra features can help businesses cut costs and improve the effectiveness of their bulk SMS campaigns.

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