Rules for sending bulk communications for Government Entities
Govt entities interested in sending bulk SMS communication, are must follow these steps before sending SMS:
1) Become a registered sender
Register yourself as Principal Entity to send bulk communications to your customers. Learn how to register as sender/Principal entity on TSPs' website
2) Register Header
Every bulk communication is carried through registered headers only. Learn more about the header registration process.
3) Register Content Template
Each header must have at least one content template. Register your content template here
SMS Service Charge Exemption For Government Entities
For messages sent in public interest, Government entities may be exempted from service charges for SMS at terminating telecom operator end. The regulation 35 of TCCCPR, 2018 exempt certain principal entities from these charges upto Rs. 0.05 (five paisa only) for service message.
Regulation 35, TCCCPR 2018
It states that there shall be no Service SMS charge on-
- ● any message transmitted by or on the directions of the Central Government or State Government.
- ● any message transmitted by or on the directions of bodies established under the Constitution.
- ● any message transmitted by or on the directions of the Authority.
Who is entitled for exemption ?
These entities are:
- ● Central Government or State Government
- ● Bodies established under the Constitution Authority
- ● any agency authorized by the Authority from time to time
Accordingly, TRAI may grant exemption from SMS Service charges up to 5 paisa to government entities for sending messages of public interest, on a case to case basis as per the guidelines approved by the Authority from time to time.
The application for exemption shall only be considered after completion of KYC and header registration with any Telecom Service Provider.
Guidelines for 5 Paisa exemption
Guidelines to grant up to 5 paisa exemption on SMS charges with respect to TCCCPR, 2018. Click here to download
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Refer : https://trai.gov.in/government-entities#