SMS Service Charge Exemption For Government Entities

Rules for sending bulk communications for Government Entities

Govt entities interested in sending bulk SMS communication, are must follow these steps before sending SMS:

1) Become a registered sender

Register yourself as Principal Entity to send bulk communications to your customers. Learn how to register as sender/Principal entity on TSPs' website

2) Register Header

Every bulk communication is carried through registered headers only. Learn more about the header registration process.

3) Register Content Template

Each header must have at least one content template. Register your content template here

SMS Service Charge Exemption For Government Entities

For messages sent in public interest, Government entities may be exempted from service charges for SMS at terminating telecom operator end. The regulation 35 of TCCCPR, 2018 exempt certain principal entities from these charges upto Rs. 0.05 (five paisa only) for service message.

Regulation 35, TCCCPR 2018

It states that there shall be no Service SMS charge on-

    • ● any message transmitted by or on the directions of the Central Government or State Government.
    • ● any message transmitted by or on the directions of bodies established under the Constitution.
    • ● any message transmitted by or on the directions of the Authority.

Who is entitled for exemption ?

These entities are:

  • ● Central Government or State Government
  • ● Bodies established under the Constitution Authority
  • ● any agency authorized by the Authority from time to time

Accordingly, TRAI may grant exemption from SMS Service charges up to 5 paisa to government entities for sending messages of public interest, on a case to case basis as per the guidelines approved by the Authority from time to time.

The application for exemption shall only be considered after completion of KYC and header registration with any Telecom Service Provider.

Guidelines for 5 Paisa exemption

Guidelines to grant up to 5 paisa exemption on SMS charges with respect to TCCCPR, 2018. Click here to download

Disclaimer : The information contained in below links is managed by Telecom Service providers and the Telecom Regulatory Authority of India (TRAI) do not take any responsibility or liability for the accuracy, content, completeness, legality or reliability of the information contained in below links or for the decisions taken by the reader based solely on the information provided in below links. In no circumstances, shall TRAI be liable for any loss or damage including, without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising out of, or in connection with, the use of these links.

Refer :

Did you find this article useful?